A few years ago, recommending Shopify for B2B was a stretch. You needed multiple apps, custom development, and a lot of patience. That's changed. Shopify's native B2B features are now genuinely usable for many wholesale operations.

What's Native Now

Company Accounts

Create company profiles with multiple locations and buyers. Each location can have its own addresses, payment terms, and order history. Buyers can be assigned to companies with appropriate permissions.

Custom Price Lists

Set wholesale pricing at the company or location level. You can use percentage discounts off retail or fixed prices. Price lists can apply to specific products or your entire catalogue.

Payment Terms

Offer net-15, net-30, or custom payment terms. This was a major gap that's now filled—no more third-party invoicing workarounds for basic terms.

Draft Orders

Sales reps can create orders on behalf of customers, apply custom discounts, and send invoices. Useful for phone orders or special arrangements.

B2B Setup Checklist:

check_boxEnable B2B features in your Shopify Plus settings
check_boxCreate catalogues for different customer segments
check_boxSet up company profiles for existing wholesale customers
check_boxConfigure payment terms per company or location
check_boxCustomise the B2B checkout experience

What Still Needs Work

Quick Order Forms

B2B buyers often want to enter SKUs and quantities directly rather than browse. This isn't native yet—you'll need an app or custom development.

Complex Pricing Rules

Tiered pricing based on quantity, date-based promotions for B2B customers, or pricing that varies by product attribute—these need additional solutions.

Quote Management

If your B2B sales process involves negotiations and formal quotes before orders, you'll need third-party tools to handle this properly.

Blended B2C and B2B

One big advantage of Shopify's approach: you can run B2C and B2B from the same store. B2B customers see their pricing; everyone else sees retail. This simplifies operations significantly compared to running separate wholesale and retail sites.

Migration Considerations

If you're moving B2B operations to Shopify Plus from another system, plan the customer data migration carefully. Company structures, historical pricing, and payment terms all need to transfer cleanly. We've done several of these migrations—they're manageable but require attention to detail.