Shopify Apps & Plugins
When the app store doesn't have what you need, we build it. Private apps, public apps, checkout extensions—whatever your store requires.
- Checkout Extensions
- Subscription Systems
- ERP & CRM Integrations
You talk to the engineer who writes your code — no account managers
Shopify Plus & BigCommerce
Engineering, Done Properly
We're a London-based team of senior engineers who build Shopify Plus, BigCommerce, Salesforce Commerce Cloud, and NetSuite solutions built to convert. No templates, no shortcuts—just solid engineering.
What We Do
What we build
From quick fixes to full platform builds—here's how we help eCommerce brands grow.
Theme Development
Themes that load fast and sell well. We work with Shopify 2.0 and BigCommerce Stencil to build stores that look good and perform better.
- Mobile-First Design
- Sub-Second Load Times
- Conversion-Focused UX
Headless Commerce
For brands that need more control. We build React frontends on Hydrogen, Next.js, or custom stacks—backed by Shopify or BigCommerce.
- Hydrogen & Oxygen
- Next.js Storefronts
- Multi-Channel Delivery
AI & LLM Integration
Not bolt-on chatbots—real AI engineering. We build LLM-powered product discovery, intent-aware search, and predictive systems for pricing and inventory.
- LLM-Powered Semantic Search
- GPT-Integrated Product Advisors
- Predictive Inventory & Pricing
Salesforce Commerce Cloud
Enterprise-grade commerce with deep CRM integration. We build SFCC storefronts, custom cartridges, and connect your commerce to Sales, Service, and Marketing Cloud.
- SFRA & Headless Commerce API
- CRM & Marketing Cloud Integration
- B2C & B2B Commerce
NetSuite SuiteCommerce
When your storefront needs to talk directly to your ERP. We build SuiteCommerce solutions with real-time inventory, order management, and financial data sync.
- SuiteCommerce Advanced
- Real-Time ERP Sync
- Multi-Channel Order Management
Our Expertise
Platforms We Know Inside Out
We've spent years working with the platforms that power modern commerce. We know what works and what breaks in production.
Shopify
Certified PartnerWe've worked on everything from launch-day builds to complex Plus migrations. We also built Anchor Loyalty—our own retention app for Shopify merchants.
Shopify Plus
Scripts, Functions, B2B features, and everything that makes Plus worth it.
App Development
Embedded apps, admin extensions, and custom checkout experiences.
BigCommerce
Certified Partner
BigCommerce gives you flexibility that Shopify can't. We help brands make the most of it—from complex catalogues to multi-storefront setups.
Stencil Themes
Custom themes built on Stencil with Handlebars—no page builder limitations.
Headless Builds
React frontends with BigCommerce handling the commerce logic.
Salesforce
Commerce CloudFor enterprise brands that need deep CRM integration and omnichannel capabilities. We build on SFCC when the ecosystem demands it—and make it work properly.
B2C & B2B Commerce
Storefront builds, SFRA cartridges, and headless implementations with Commerce API.
CRM Integration
Unified customer data across Sales Cloud, Service Cloud, and Marketing Cloud.
NetSuite
SuiteCommerceWhen your eCommerce needs to talk directly to ERP, NetSuite is hard to beat. We build SuiteCommerce solutions and integrate storefronts with NetSuite's back-office systems.
SuiteCommerce Advanced
Custom extensions, theme development, and real-time ERP-connected storefronts.
ERP Integration
Inventory sync, order management, and financial data synced between storefront and back office.
Live on the Shopify App Store
Meet Anchor.
Customer Loyalty, Sorted.
Anchor Loyalty & Rewards is live on the Shopify App Store. Points, VIP tiers, two-sided referrals, and a signed API for Hydrogen and other headless storefronts — built for native and headless stores. Free plan included.
Points, VIP Tiers, Referrals
Fast & Lightweight
Checkout & Account Blocks
Hydrogen + Signed API
Proof of work
Judge the work, not the logos
We would rather show you running software and documented engineering than a wall of anonymised case-study cards. Everything below is live and checkable.
Shipped product
Anchor Loyalty
Our own retention app — points, VIP tiers, and two-sided referrals for Shopify merchants. Built, shipped, and maintained by this team.
- Live on the Shopify App Store
- Embedded app + checkout extensions in production
This website
Our storefront is our test bench
The site you are reading is built the way we build for merchants — and the engineering decisions are documented, not claimed.
- Removed a 426KB icon font for a measured ~3s mobile FCP gain
- WCAG-checked colour tokens with the contrast maths in the source
Live tools
Four free engineering tools
Working software you can use right now — an AI visibility audit, a Plus cost estimator, a theme detector, and a schema validator.
- No sign-up to run them
- Calibrated against real migrations and audits
Published work
70+ engineering deep-dives
Weekly technical writing on Shopify Plus, BigCommerce, headless, and payments — the same thinking we bring to engagements.
- BigCommerce Certified Partner
- Refreshed weekly, verified against vendor docs
FAQ
Questions We Get Asked a Lot
Straight answers from engineers—no marketing fluff.
Scale Your Vision.
Let's discuss how our engineering team can build the high-conversion future of your brand.
Start Engineering Growth