Performance & Core Web Vitals
Performance optimisation, Core Web Vitals, and mobile PageSpeed engineering for eCommerce.
4 articles
Generative Engine Optimization Ecommerce: 2026 Playbook
5 schema and feed optimizations for generative engine optimization ecommerce visibility — turn product catalogues into AI citations in 2026.
Optimising Shopify for AI Search: ChatGPT & Perplexity
ChatGPT Shopping, Perplexity Shop, and Google AI Mode recommend products directly. The structured data, feeds, and on-page signals that move the needle in 2026.
Mobile PageSpeed Fixes for Slow eCommerce Stores
Most eCommerce stores score under 50 on Google's mobile PageSpeed test. The 12-step fix list we use to consistently hit 90+ on Shopify and BigCommerce in 2026.
Your Shopify Store Is Probably Slow
Most Shopify stores we audit have the same problems: too many apps, bloated themes, and unoptimised images. Here's how to fix them.