Chello Wear: a streetwear brand on Shopify

Chello Wear sells slogan tees and hoodies to a young Turkish audience, so a quiet template would have undersold the product. The custom Shopify theme leans into it: a pale mint canvas, heavy black type, pop-art frames around the lifestyle photography and an announcement bar that carries the current offer.

The homepage opens on a before-and-after slider (blank tee to finished print), then moves through bestsellers, a featured collection and a featured product. Each section is a Shopify section the team edits without a developer.

Hoodies, T-shirts and letterman jackets share a variant model: six colourways with swatches on the product card, sizes from XS to 3XL, and a consistent price point per product type. The catalogue page filters by stock, price range and category, with a grid-density toggle for shoppers who want to scan all 68 designs at once.

Product pages carry the print name, price with tax, colour and size selectors, quantity, add-to-cart and buy-now, then the story behind the slogan and the garment specification (unisex oversize fit, 100% cotton, 24/1 yarn).

Three product collections (hoodies, letterman jackets, T-shirts) sit above illustrated campaign tiles. Bestsellers, new arrivals and the featured product are collection-driven sections, so a seasonal push is a merchandising task rather than a ticket to us.

A first-order discount runs in the announcement bar, free shipping switches on above a basket threshold, and every purchase earns points in Anchor, our own Shopify loyalty and rewards app, configured with member tiers and fixed-amount rewards. The points widget shows the shopper how far they are from the next reward before checkout.

The product page tells the buyer what they will earn on this order, which is the cheapest nudge in the store.

The store shipped with a Turkish-language blog on street culture, an email capture strip and a trust bar (secure payment, fast shipping) above the footer. That gives the brand a place to publish that ranks and a footer that answers the questions first-time buyers ask before they trust a new label.